The Magic Bean
Coffee Shop

We aimed to create a logo to reflect this new coffee shop’s brand of magical and family-oriented nature. The chosen name, 'The Magic Bean Coffee Shop,' embodies the whimsical world of this non-profit organisation dedicated to helping children and families in need.

Influenced by the client's existing brand, Ordinary Magic, we selected soft colour tones that complemented the interior design proposal. The logo design combined various elements, including a beanstalk doubling as coffee steam, coffee beans representing rolling hills, and a heart shaped like a coffee cup.

The resulting logo captures the enchanting atmosphere of The Magic Bean Coffee Shop, showcasing their commitment to providing a magical experience while supporting those in need.